![]() William Jefferson Clinton breezed to reelection in 1996 just two years after his presidency hit the rocks with his health care reforms a bust, his relevancy in doubt, and voters so leery of his leadership that they gave Republicans control of Congress for the first time in forty years. It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to change. American social philosopher ERIC HOFFER In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. After all, President Bush has seen his popularity in polls plummet since the 2004 election. That fundamentally is what successful campaigns are all about."īut those gut-level connections aren't permanent. And how they connect with a candidate at that gut value, whether it's a value of compassion, tolerance, strength. "They make their decisions in their gut or heart first. "It's the idea that voters ultimately don't make the decisions in their head first," says fellow author Matthew Dowd, who advised President Bush in his last two political campaigns. ![]() "I think first and foremost, looking for a candidate who they can relate to and shares their values and also is a candidate who has a vision for the future and that can deal with the problems in their lives and make their lives better," co-author Douglas Sosnik, who worked for President Clinton, tells Linda Wertheimer. In a new book, Applebee's America, former presidential political strategists say successful candidates must make a "gut values" connection with voters. Political parties and campaigns are increasingly turning to corporate tactics to win over voters. HFS clients enjoy state-of-the-art warehousing, real-time access to critical business data, accounts receivable management and collection, and unparalleled customer service.They're driven by demographics and market research - doing whatever it takes to identify and reach potential customers. HFS provides print and digital distribution for a distinguished list of university presses and nonprofit institutions. MUSE delivers outstanding results to the scholarly community by maximizing revenues for publishers, providing value to libraries, and enabling access for scholars worldwide. Project MUSE is a leading provider of digital humanities and social sciences content, providing access to journal and book content from nearly 300 publishers. ![]() With warehouses on three continents, worldwide sales representation, and a robust digital publishing program, the Books Division connects Hopkins authors to scholars, experts, and educational and research institutions around the world. With critically acclaimed titles in history, science, higher education, consumer health, humanities, classics, and public health, the Books Division publishes 150 new books each year and maintains a backlist in excess of 3,000 titles. The division also manages membership services for more than 50 scholarly and professional associations and societies. The Journals Division publishes 85 journals in the arts and humanities, technology and medicine, higher education, history, political science, and library science. The Press is home to the largest journal publication program of any U.S.-based university press. ![]() One of the largest publishers in the United States, the Johns Hopkins University Press combines traditional books and journals publishing units with cutting-edge service divisions that sustain diversity and independence among nonprofit, scholarly publishers, societies, and associations. ![]()
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